Privacy Policy

The privacy and security of your information is very important to us. This privacy policy explains how and why we use your personal information, so you can be confident about giving it to us.


Dartmoor Zoological Society is a wildlife conservation, research and education charity which runs and operates Dartmoor Zoological Park (or Dartmoor Zoo for short).
Registered Address: Dartmoor Zoological Society, Sparkwell, Plymouth, PL7 5DG
Charity registration: 1158422

We are committed to protecting your privacy in accordance to our obligations under data protection legislation – the Data Protection Act 1998, but with effect from 25th May 2018, the General Data Protection Regulation.
This privacy policy explains what information we will collect about you and how we will use it.
We promise to respect your personal information and keep it safe. We aim to be clear when we collect your information and not do anything you wouldn’t reasonably expect.

We collect information about you whenever you complete a form, either on-line or on paper, or if you telephone us. This could be for purchasing tickets, register for an event, experience or course, making a donation, or register for our e-news mailing list. We need to ask for this information in order for us to process your purchase or donation. We also collect information when you enter our competitions or register for special offers.
Website usage information is collected using cookies.

The ‘legal basis’ is our reason under data protection law for having this information. You can find out more about these at

When we are providing you with a product or service your personal data is held under the basis of contract. We will only ask for the information we need and will only use it for administration and provision of the product or service.

To develop what we offer to guests and as educational experiences, we use data for analysis, including customer comments and feedback. The basis for this is legitimate interest. Whenever possible, data is anonymised for these purposes.

In some areas we have a legal obligation to keep data such as on purchases and incident reports.

For other areas we will ask for consent – this means we would like to use the information for a specific stated purpose and are asking your permission. If you give your permission it is only for this purpose, and you may withdraw permission at any time.

The type of personal information we collect about you will depend on the purpose for collecting the information. It may include your name, address, telephone number, email address, or a photograph. We will only collect the information we need. Personal information you provide to us will be used for the purpose outlined at the time of collection and in accordance with any preferences you expressed.
If you contact us with queries or feedback, we will use your information to respond.
If you agree, we will email you our newsletter with updates of our work at Dartmoor Zoo and our conservation projects. If you agree, we will email you with events and offers which may be of interest to you.

From time to time, we take photographs or carry out filming for promotional purposes in the zoo. We will always ask for your permission to photograph or video before doing so. If you consent to this, we will store the image(s), your name and age (if it’s an image of a child) for future use.

We would like to send you information about our ongoing work and future events and offers which may be of interest to you. If you have given permission for this, you may withdraw this at any time by contacting us.
We do not share your information with other organisations for marketing purposes. We sometimes use external companies to support our own marketing work, and will ask for your permission to share your details with them. Any data shared with an external processor is transferred using secure methods and only to complete work requested by us.

Some events and experiences require us to obtain medical and emergency contact information. This helps us ensure that all participants are safe to take part. In the unlikely event of an incident they allow us to contact a suitable person and to pass essential information on to emergency services.